Marketing to the Southeast Asian Consumer
Southeast Asia is one of the global travel industry’s fastest growing regions, and its compound annual growth rate (CAGR) is behind only China and India in the Asia Pacific region. Online travel agencies (OTAs), media and information platforms, investors, startups, low-cost carriers and hotels are all attracted to the region for its vast opportunities for growth and competitive advantage. Southeast Asia, along with its growing economy, also has a burgeoning middle class eager to travel, both domestically and internationally. With this blossoming travel demand, understanding how to influence the Southeast Asian traveler will be crucial.