Panel: Leveraging Food to position the GMS
Moderator: Professor Walter Jamieson – Professor and Director, Service Innovation Program, College of Innovation, Thammasat University
– Luu Meng – CEO, Almond Group (Cambodia)
– Sinouk Sisombath – Founder, Sinouk Coffee (Lao PDR)
The Mekong region couldn’t be better placed to satisfy the need, and position the region as a multi-country, must-visit tourism destination. Especially due to the fact that agriculture and tourism are vital pillars of the region’s economy, from local street food to rising celebrity chefs, from bustling markets to picturous rice fields. Against this background, food tourism has gained increasing attention over the past years. Tourists are attracted to local produce and the many destinations are centering their product development and marketing accordingly. With food so deeply connected to its origin, this focus allows the GMS to market itself as truly unique, appealing to those travelers who look to feel part of the destination through its flavours.
The expert panel will feature innovators and pioneers from the GMS as well as tourism practitioners that have promoted culinary experiences as part of their core products and services. The discussion will focus on the opportunities and challenges to develop and promote unique culinary experiences in the GMS.