Open Discussion and Summary
Seeking out real and authentic experiences, travelers look for opportunities meet chefs, visit local markets, with the desire for touching, tasting, and testing their knowledge. Perhaps the can be credited to TV personalities, like celebrity chef Anthony Bourdain, whose culinary travelogues “No Reservations” on the Travel Channel, and “Parts Unknown” on CNN, made sailing down the Mekong River for a perfect bowl of noodles a hip way to show how far passion for food experiences can take you.
The role of food tourism in the GMS can help position the Mekong Region as a unique and exciting travel destination. Developing the experience development framework, establishing a promotion approach and supply chain development. Next steps and the development of the strategy.