Keynote: Experiential Tourism
Speaker: James Dion – Sustainable Tourism Program Manager, National Geographic – Maps
James Dion will provide an in-depth exploration of the essence of experiential tourism. In an increasingly globalized and homogenized world travellers are actively seeking authentic experiences.
Arguably the most significant, systemic trend in worldwide tourism today is the demand for “experiential travel,” typically meant to convey the idea of more immersive, local, authentic, adventurous and/or active travel.
When travelers engage with locals, they’re creating their own personal experience leading to new discoveries. Our most cherished travel memories often revolve around the people we meet and moments of serendipitous fortune.
Social media is much more than a marketing tool. It is a wholly integrated part of the travel experience, with infinite possibilities to engage consumers and locals, and create unexpected moments along the journey.
The Mekong Region is made up of a mosaic of micro experiences, that when curated, collected, and showcased, can define the brand positioning of the region and shape the perception which may motivate consumers to experience the destination.