Mekong Tourism Sector Strategy Open Forum

Mekong Tourism Sector Strategy Open Forum

In 2004-2005, at the request of the GMS TWG and with the support of the Asian Development Bank (ADB), a GMS Tourism Sector Strategy (GMS TSS) was formulated. The strategy envisioned the GMS as a single destination, with strong focus on culture, nature and adventure. The intention of the strategy was to inspire not only the governments of the subregion, but also all its stakeholders, particularly in the tourism industry, to promote a sustainable development of tourism, respectful of its people, and cultures, enhance and protect its unique natural and cultural heritage, and fostering poverty alleviation schemes. Finally, the strategy delivered a truly unique Mekong brand of tourism that showcases the subregion’s incomparable beauty, diversity, and spirit, and brings its people a better quality of life.

We invite travel and tourism executives to join the Mekong Tourism Sector Strategy Open Forum to brainstorm how the tourism strategy foundation for the next 10 years should be set.


Greater Mekong Subregion

Tourism Sector Strategy 2016-2025

Public-Private Open Forum Workshop

14:00 – 15:30, 05 July, 2016


Provisional Agenda




13:30–14:00    Participants register


Opening Remarks

14:00–14:15    Welcome remarks by Asian Development Bank


Project Overview


14:15–14:40    Professor Jamieson, ADB Consultant


Tourism Trends & MTCO Strategy


14:40–14:55    Jens Thraenhart, Executive Director at Mekong Tourism Coordinating Office



Public-Private Sector Open Forum


14:55–15:30    Facilitated by Professor Jamieson, ADB Consultant




Summary and Conclusions


15:30–15:40    Closing remarks by Asian Development Bank