Mekong Tourism Forum 2016 in Sihanoukville, Cambodia – July 5-9, 2016:
Register for free at www.MekongTourismForum.org.
The 2016 Mekong Tourism Forum in Sihanoukville, Cambodia, hosted by the Ministry of Tourism of Cambodia (MoT) from July 5-9, 2016, features educational and interactive events during four days, at zero cost registration free, including the Mekong e-Tourism Boot Camp, the Mekong Tourism Investment Summit, the Mekong Food Tourism Seminar, and the main Mekong Tourism Symposium to focus on bringing public and private sector together to collaborate, discuss, and debate on key issues to position the Greater Mekong Sub-region (GMS) as a single tourism destination, promoting multi-country travel to secondary destinations. In addition, MTF2016 will provide engaging networking, beautiful evening functions, and a host destination ranked as one of the top beach destinations in the world. Don’t miss out: Reserve your place, and register for free at www.mekongtourismforum.org. Please like us on Facebook and Instagram, and follow us on Twitter and Pinterest: @TourismMekong. Use hashtags #TourismMekong and #MTF16
What’s happening this MTF2016?
1. Mekong Digital Boot-Camp (in collaboration with Digital Innovation Asia) educating the industry on the importance of digital, social, and mobile.
2. Mekong Food Tourism Seminar (in collaboration with Thammasat University, College of Innovation) debating investment opportunities, risks, and challenges in the GMS, to create innovative partnerships by hoteliers, airliners, tour operators, cruise companies, banks and public sector.
3. Mekong Tourism Investment Summit (in collaboration with HVS) debating investment opportunities, risks, and challenges in the GMS, to create innovative partnerships by hoteliers, airliners, tour operators, cruise companies, banks and public sector.
4. Mekong Tourism Symposium – the main event of the Mekong Tourism Forum focusing on the MTF 2016 theme “Authentic Experiences along the Mekong River”.
5. Mekong Tourism Advisory Group Meeting (MeTAG) – (in collaboration with the Asian Development Bank) public and private sector organizations discuss and debate the direction of the next GMS Tourism Sector Strategy with the goal to develop the GMS as a sustainable tourism destination, alleviate poverty, promote secondary destinations, multi-country thematic routes, and drive inclusive growth.
6. Film Screening (in collaboration with Hanuman Films) showcasing the award-winning Cambodian film “The Last Reel”.
7. Post Tours – exciting tours to explore the region around the Southern Tourism Corridor
The Mekong Tourism Forum provides a cooperative platform for stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to, from and within the Greater Mekong Subregion (GMS). It presents an inclusive, interactive and results-oriented opportunity to encourage public and private sector participation in representing the GMS as a single destination.
Pacific Asia Travel Association (PATA) organized the first Mekong Tourism Forum in 1996 and led it for 10 consecutive years. The hosting of this influential annual event rotated among destinations within the GMS until 2005. In subsequent years private sector initiated events around the region continued to work towards the forum’s goals.
The Mekong Tourism Coordinating Office (MTCO)has revived the forum in 2010 taking place in Siem Reap, Cambodia, with the theme of “New Roads, New Opportunities”. Followed by MTF2011 “Destination Mekong: The Making of a Star” in Pakse, Laos, MTF2012 in Chiang Rai, Thailand with the theme of “20/20 Vision: Building on Two Decades of GMS Cooperation”, MTF2013 in Guilin, China with the theme ““The Rise of the Chinese traveller: Optimizing the impacts for the GMS”, MTF2014 in Mandalay, Myanmar with the theme “Tourism investment for the protection of Heritage and Culture”, and MTF2015 in Da Nang, Viet Nam with the theme “Unlocking the potential of the GMS via innovative partnerships”.
Six Nations Three Common Goals
The Mekong Tourism Forum works to achieve three main objectives:
- To raise the profile of the Greater Mekong Sub-region (GMS) as a single tourist destination
- To provide an industry-wide platform for the public and private sectors to address sub-regional tourism issues
- To expand marketing networks and opportunities for promoting the GMS and its stakeholders, pool collective resources and create intra-industry synergy.