Mekong Tourism Forum 2016

Target Repeat Asian Travellers: Clement Wong

Some 90% of trips taken by Asians are to destinations within Asia said Clement Wong, CEO, Be My Guest (Singapore) during his presentation on “Travel Marketing for Small- & Medium-Sized Tourism Businesses” at the Mekong Tourism Digital Boot Camp 2016, July 5.

The Boot Camp took place in Sihanoukville, Cambodia the day before the main Mekong Tourism Forum 2016 and was attended by the vast majority of the more than 200 registered Forum delegates.

Mr Wong said first-time travellers from the burgeoning middle classes of Asia still prefer the security and perceived box-ticking value of group tours. However subsequent trips are increasingly likely to be FIT.

Therefore the GMS would do well to target repeat Asian travellers, whose behaviours as consumers correspond to the following five stages:

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