Mekong Tourism Forum 2016

Automation the Next Big Thing in Digital Marketing

The next big thing in digital marketing will be automation asserted Clement Wong, CEO of Be My Guest (Singapore), during his presentation on “Travel Marketing for Small- & Medium-Sized Tourism Businesses” at the Mekong Tourism Digital Boot Camp 2016, July 5.

The Boot Camp took place in Sihanoukville, Cambodia the day before the main Mekong Tourism Forum 2016 and was attended by the vast majority of the more than 200 registered Forum delegates.

Programmatic media buying software will automatically purchase, place and optimize media based on advances in data mining and analysis, Mr Wong said.

He estimated that 50% of all ad buys would be programmatic by 2019.

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