Marketing to Chinese Consumers

05 Jul 2016
10:45 - 11:10

Marketing to Chinese Consumers

With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 688 million users in 2016 and a vibrant social media scene, a well-thought digital marketing strategy can do miracles. As the second largest economy in the world, Chinese netizens intend to travel in 2015 and beyond, with 51 percent planning to take three trips or more this year, according to an online survey by Ctrip.com, the leading Chinese online travel agency (OTA). Therefore, it is of absolute importance that travel and tourism brands entering the Chinese market take the time to learn how to successfully connect with Chinese consumers through social media, as more than 80% of Chinese travellers research and educate themselves about destinations and brands online..  Although many social media strategies work across global markets, China deserves a targeted approach because of its unique social media landscape. How can you develop a relevant online presence in China from website to social media, what role do platforms like Weibo and Weixin play, and how to engage with KOLs (key opinion leaders, or Chinese influential bloggers)?

 

The China Social Media Session will help companies understand how to reach and connect with “the new Chinese tourist” and affluent consumers, by leveraging the complex social media landscape in China.  Delegates will be able to hear about the latest trends in marketing to Chinese consumers, and learn about the rapidly changing and evolving Digital and Social Media Landscape in China.