Keynote Speech

06 Jul 2016
10:30 - 11:00

Keynote Speech

How can the Mekong Region compete as an authentic experiential tourism destination in a competitive world?

Professor Lipman will frame authenticity in the context of sustainability – and vice versa.  Referencing detailed research and volumes on “Green Growth & Travelism (the Travel &Tourism supply chain), he will underscore that without a Green Growth Strategy that encompasses the UN 2030 Sustainable Development Goals and the Paris 2050 Climate Resilience framework even the most authentic experiences, products and destinations will be under severe threat. He will show how the SUN Program will provide tools to support such a strategy at regional, national and local levels.