Digital & Content Strategy of Mekong Tourism

05 Jul 2016
11:30 - 11:50

Digital & Content Strategy of Mekong Tourism

Aligned to the Experience Mekong Tourism Marketing Strategy and Action Plan 2015-2020, the MTCO has developed a digital platform to engage with the public and private sectors of the travel and tourism industry. Part of the digital toolset belong an e-library, as well as the Contributor Program. Later this year, the launch of the #MekongMoments Social Media campaign is planned, giving the unique opportunity for organizations of any kind and size to make the campaigns theirs and co-brand to promote the GMS. Learn in this session how to engage with the new tools, initiatives, and programs, that have been developed to increase awareness of the GMS and promote responsible tourism development.